How can you reach physicians on a day to day basis? How can you introduce a product that is new to the market? How can you keep physicians prescribing your brand? The answer is National Rx Security.
At its inception in 1992, National Rx Security worked exclusively with pharmaceutical advertising, and for the past nineteen years, we have been giving pharmaceutical companies the results they want to see.
Many pharmaceutical companies take advantage of drug-specific advertising within National Rx Security prescription pads, because physicians know, like and trust our brand. Whether it be for the launch of a new drug needing exposure, or for an already established drug needing a reminder, drug-specific advertising allows a frequent and continual way to reach the physicians.
Programs are tailored to fit your needs, but mainly fall within two categories.
Another option of drug-specific advertising within National Rx Security prescription pads is brand imprinted sheets. In these pads, the drug is preprinted on each sheet, along with instructions for dosage. The physician needs to fill out the patient information and sign the script to validate it. Physicians like this type of script because, in the case that they prescribe a drug often, they do not have to continually write out the same information.
We have had great responses with programs such as these, both from pharmaceutical advertisers, as well as their clients.
If you would like to learn more about advertising with National Rx Security, please contact us at:
Your Ad Every 5th Script
The first method of advertising with National Rx Security is perfect for the launch of a new brand. This type of campaign familiarizes physicians with the brand, and gives them confidence to prescribe it. Typically, advertisements are inserted after every 5th script, and will also appear on the inside front cover of each pad. Each order includes a vinyl portfolio that holds a prescribing information booklet for the drug being advertised as well as a place to insert the prescription pad that the physician is currently using. Follow up campaigns are often used as a reminder to physicians to continue to prescribe the brand.